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Centrist Emmanuel Macron has been elected French president with 66.10% of the vote, while his rival, far-right Marine Le Pen, took 33.90%. It has been a historic election by several measures: both candidates were from parties outside the political mainstream. It followed an unprecedented campaign marked by scandal and repeated surprises… and at least, Emmanuel Macron, 39, has become the youngest president in the history of France.
At the same time, and it is the best news that Insee (National Institute for Statistics and Economic Studies) announced recently: the confidence of the French has returned in this month of May to a level that it had not reached since August 2007, just before the big financial crisis that destroyed the economies all over the world.
Wellcom’s business is doing well too. At the dawn of our 36 years anniversary, we are spoiled, as we just have been elected French Consultancy of the year by the EMEA Sabre awards. To celebrate our birthday and thank our shareholders, customers, suppliers and employees for their enduring support, we are happy to invite them on June the 13th for a private concert of Terez Montcalm, in a famous Parisian jazzy club.

 
   

Happy Birthday Wellcom !

Created in 1981, Wellcom is 36 years old. Independent agency, we are now about 110 employees, working for more than 200 clients. This wonderful success story will be musically celebrated in June the 13th. The agency organizes an exceptional private show of the famous jazzy singer Terez Montcalm at the New Morning, seen as the top of the Parisian jazz club. Our shareholders, customers, suppliers and employees are warmly invited.

 
   

 


Wellcom elected French Consultancy of the year

 

 

The prestigious Sabre Awards ceremony held in London on May 23rd, awarded Wellcom as the French Consultancy of the year. This annual event, which is a must for public relations agencies around the world, recognizes the best achievements in building a brand’s reputation and commitment.

Our KPI tool aimed to external and internal use that allows tracking and simultaneously PR and SM measure, but also our 4th CMS quality certification obtained in October 2016, or our CSR approach are all elements that have seduced the jury. Strategic choices, such as the acquisition of La Maison Link in January 2017, the recruitment of experts and the gains of key accounts also contributed to the development and performance of the agency this year.

« We are very pleased to receive this award, which once again welcomes the implementation of our actions and the professionalism of our teams. With digitization, which is perfectly integrated, our challenge today is to anticipate the stakes of each of our clients in order to better accompany them and to create solutions that companies would not have identified; Strategic thinking must be privileged within agencies », concludes Thierry Wellhoff, President of Wellcom.

At the Sabre awards ceremony: Caroline Langlais, Associate Director at Wellcom alongside Paul Holmes, founder and Chair of the Holmes Group and SABRE awards

 
   

Attain greater recognition and reward for our profession

Throughout 2016, representatives of professional organizations and representatives of employee unions worked together in order to structure the reflection of the communication sector and to propose a contract with the government, aimed at boosting the economic growth and to support the sector’s evolutions.
The contract has been signed on February the 21st by Audrey AZOULAY, Minister of Culture and Communication, and Christophe SIRUGUE, Secretary of State for Industry at the time.
Still considered as essential by the new government, different working groups were formed around several themes such as Communication at the heart of France’s economic development; Communication for social transformation, Digital transformation…
Thierry Wellhoff, CEO of Wellcom but also former President of the French syndicate of PR from 2010 to 2016 has volunteered to work and develop one of the seven principal action: “to organize the communication of the communication”, in other words Promoting communication.
Obviously he has a very good grasp of the question. In particular, he discusses the subject in his latest book “The trial of Communication” The roadmap is in the process of validation by the executive committee.

@Bercy
Official picture of the formal signature of the contract

 
   

ASWO Spare parts for brown and white products
NIVEA Cosmetics
SAUR Management of public services (water and leisure) of local authorities
PIRIOU Construction, reparation and shipbuilding
SIBLU Outdoor hotel and mobile home sales
LES CONSEILLERS
DU COMMERCE EXTERIEUR
DE LA FRANCE
National Committee of Foreign Trade Advisors of France
ALLIANZ WORLDWIDE
PARTNERS
Assistance and insurance solutions for health and life, global automotive and travel
MANOIR INDUSTRIES Forging and foundry technology
HONOR Smartphones – digital brand subsidiary of Huawei Technologies
SEDIF Water trade union of Paris region
CLIMESPACE Paris’ district cooling. Subsidiary of Engie
POMMIER Truck accessories and equipment

 

 
   

 

Health “at a Glance”

 

 

6 French out of 10 report spending more than 5 hours per day on a screen. A company topic not to be taken lightly … Professional computer, smartphone, tablet or even television … it is difficult to escape the screens for more of the majority of us. Essilor France, with its expertise in the field of visual health, naturally seizes the subject and proposes some simple tips to adapt to daily life to fully enjoy the connected life while preserving its eyes.

Eye relaxation movements, the “every 20 minutes” technique : 20 seconds of pause watching something 20 feet (about 6 meters away) or even muscle lens by holding a pencil in front of you, observing 5 seconds, then look away. As any techniques you will find in the EYEZEN application, available for free and available soon.
For more information, visit www.essilor.fr

 
   

 


When contemporary art invites itself in the factory

 

A big first for the specialist of terracotta construction materials TERREAL on May 16th: the inauguration of an artistic work on the industrial site of Bavent! « Terre et Art » (Earth and Art) is the name of the project between Blandine Brière, plastic artist and the employees of TERREAL (site of Bavent, in the North of France). The unique work of terracotta exposed on the site is the fruit of 6 months of collaborative work between the artist and the employees of TERREAL.

After exploring the environment of the site, the designer worked in perfect symbiosis with the employees who have shared their know-how and passion for clay, not to mention roofing customers who have brought their expertise to the implementation of the products.

Named « Dessous » (underside) the work is a sculpture taking the form of a huge wave of terracotta (6 meters long and 2.50 meters high). It is composed of 850 blue enameled tiles and 1900 red tiles. « Dessous” is also a sound object. Inspired by the sounds of the many machines of the factory, Blandine Brière composed musical score which was then interpreted by volunteer employees involved in the project. These sounds are distributed from speakers installed in the of the wave.
« TERREAL welcomed me as an artistic resident and gave me carte blanche: the only condition was to make it a participatory project. The work has thus been able to nourish itself with encounters and exchanges, without constraints of departure or preconceived ideas.  » explain the artist Blandine Brière.

The contemporary art which invites itself in the factory, it is a splendid advance which has enthused everyone. The sculpture is displayed on the site of Bavent and accessible to the partners and customers of TERREAL during the visits of the factory as well as to the general public during the open days.

 
   

The last two editions of the Wellcom’s newsletter “Wellnews” highlighted:

Thomas Coville

He made history in 2016. Thomas Coville, skipper of Sodebo Ultim ‘crosses the finish line of his solo sailing round the world at 5.57PM on December 25, 2016. He sets a new record 49 days and 3 hours) and becomes the fastest sailor in the world. A few months later, in peace, Wellnews meets the skipper sponsored by Sodebo, obstinate adventurer who is not in his last dream.

Interviewed for the Wellnews of May.

 

Marc Beaugé

At the time of its first edition it was called as « rather dude », « cool and a little messy ». Today a little more than 2 years after the number one, it has made its place and we no longer do without it. You guessed ? It is “Society magazine”, the quinzomadaire that does not leave indifferent in France. Marc Beaugé, Editor-in-Chief of the title, gives us the pleasure of this interview and explains what makes this magazine, which perfectly handles the art of telling the story.

Interviewed for the Wellnews of June.