As part of its new development strategy and to expand its market presence, Banque Sanpaolo communicates for the first time in France.

Wellcom proposes

After a global thinking on the French banking and an image audit to every public of the bank:

• Formalization of the genetic code of the brand and development of a strategy based on the corporate value of proximity
• Structuring the communication by public (individuals - business)

Wellcom provides

• Visual Identity and commercial architecture
• Internal communication
• Editorial charter
• Advertising Campaign (press and display)
• Media Relations

ROI

• Internal Motivation.
• Rapid development of visibility.
• Increased customer portfolio.