Lafarge Refractories must abandon its brand and merge with its main competitor. A daunting challenge: to reassure its various internal and external audiences in 70 countries.

Wellcom proposes

• Formalization of the genetic code of the brand company and branding through innovative identity in its sector (name, logo, visual identity)
• Creation of new corporate identity (brand identity) to the position it as market leader worldwide.

Wellcom provides

Worldwide communication program installing the new brand in the 70 host countries:

• Editorial communication
• Digital communication
• Corporate campaign
• Public relations

ROI

• Brand change managed and synchronized in 70 countries
• Immediate ownership of the trademark by the various internal and external audiences
• Development of sustained activity