As an industrial of PVC extrusion oriented on the building professionals market (BtoB), VEKA considers the opportunity to address the individuals (BtoC).

Wellcom proposes

Anticipating the potential of the individuals market, Wellcom recommends the creation of a franchise in partnership with the joinery industry with a brand: Fenérier.

Wellcom provides

• Creation of brand-sign “Fenetrier”, visual identity
• Commercial Architecture
• Commercial tools: commercial bible, promotional kit
• Commercial edition: catalogues, leaflets
• Operational Communication of outlets openings
• Advertising Campaign
• Stimulation and entertainment network
• Press Relations

ROI

• More than 100 outlets in 3 years
• Continuing development of outlets
• Development of brand awareness of Fenétrier and VEKA trademarks