As a subsidiary of the Swedish group Securitas AB, Securitas France – a private security leader in France – wants to develop a corporate communication face to a deficit and the devaluation of the sector’s image related to both the lack of knowledge of business and certain abuses in the sector.

Wellcom proposes

To propose a campaign focused on the recovery of people and the art of security officers which Securitas is the leading speaker.

Wellcom provides

• Brand Genetic Code
• Advertising Campaign

ROI

Strong ownership of the campaign by internal security agents and Securitas customers.