For 20 years, VEKA innovates and helps to reveal the aesthetic and functional potential of PVC windows. Since 1986, VEKA is accompanied by Wellcom and has become the leading BtoB player, then the conqueror of the BtoC market.

Wellcom proposes

To develop the BtoB communication strategy based on aesthetic values to the public at large values of comfort. It now affects all VEKA public: prescribers, assemblers / carpenters, distribution, media and general public.

Wellcom provides

• Advertising Communication (TV campaign, print and display)
• Animation of the distribution network
• Newspaper "Ouvrir" (published in 15.000 ex. every three months)
• Technical documentation
• Creation of the shop brand "Fenétrier” (visual identity, graphic standards and operational marketing tools)
• Commercial tools, products catalogue
• Press relations

ROI

• Brand No. 1 in spontaneous as assisted notoriety
• Rapid development of the distribution network
• Successful integration of various communication issues (BtoB and BtoC)