The French and International Association of Animal Protection (AFIPA) fight since June 5, 2001 for the protection and the defence of animals. Since its origin, the AFIPA is made up of voluntaries which dedicate their professional competences, their spare time and their passion to the defence of animals.

Wellcom proposes

• Having the current legislation modify in order to prohibit the production and the sale of dog and cat fur.
• Increasing the number of members in order to increase its legitimacy and its credibility towards the general public.
• Developing the visibility of the cause towards the general public by operations of sensitizing with the animal cause as regards marketing of the fur.
• Building/reinforcing the image of the AFIPA to make it an actor impossible to circumvent in the fight for animal protection.

Wellcom provides

• Design and realization of a multi-media advertising campaign (TV and press).
• Relations with the governmental authorities.
• Framing of the press communication.
• Results: Obtaining an inter-ministerial decree published in the Journal Officiel on January 21st 2006 prohibiting the trade of cats and dogs fur on the French territory.