Costa Crociere, Italian company belonging to the Carnival Corporation group, is the 1st European cruise company and occupies a position of leader in Italy, France, Spain, Switzerland and South America. It has the most modern fleet among all European operators (8 ships for a total of 414 tons approximately and a capacity of 10 800 passengers).

Wellcom proposes:

Promoting Costa Croisières toward the public and launching of steamers.

Wellcom provides:

• Launching of Costa Méditerranée, Costa Fortuna et du Costa Magica.
• Promoting Costa offers - Sensitizing the general press to cruising.
• Organizing press and public travels.
• PR campaign toward the French press.
• Launching of BtoB and BtoC websites.
• Event press for the 100 000th passenger.

Results:

• Significant renovation of the cruising image.
• Increase of customers.
• 2004 objective of more than 100 000 cruise customers reached.
• With nearly 420 articles per annum, Costa Croisières imposes itself in press.
• Thanks to innovating actions, Costa Croisières enlarge its headings dedicated to tourism to acquire a greater notoriety towards the general public.