Relations presse pour la FNAIR

Created in 1972 by about fifteen dialysed wanting to improve the fate and the care of people suffering from renal insufficiencies, the Fédération Nationale d’aide aux insuffisants rénaux counts nearly 11.000 members and federates 24 associations. To inform and sensitize with this major problem of public health, FNAIR, which created the National Day of the chronic Renal Insufficiency in 2001, wished to reinforce its actions of communication around the prevention by transforming the National Day of the chronic Renal Insufficiency into one National Week of the chronic Renal Insufficiency.

Relations presse pour la FNAIR Relations presse pour la FNAIR

Wellcom proposes:

  • Sensitizing the general public with the chronic renal insufficiency (IRC), major problem of public health and asymptomatic disease (3 millions patients including 80% who are unaware of it), and encouraging the prevention.
  • Implying the not nephrologists doctors in the improvement of the assumption of responsibility of the risking patients.

Wellcom provides:

  • Imagining specific impacting communications by public (institutional, general public in particular via the children, and the doctors not nephrologists).
  • Defining dedicated tools of communication allowing to touch and sensitize in-depth the various publics while organizing the media promotion the first Semaine Nationale du Rein.
  • PR and press relations actions.
  • Print and web relay

Results:

  • Regarding the success of the first edition (2005), the FNAIR decided to entrust the second edition of Semaine Nationale du Rein during the autumn 2006 to Wellcom.
  • Thousands of schoolboys and teachers touched in a durable way via the teaching kit.
  • Media impact near the public: TV: 63%, newspaper industry: 45%, radio: 39%, Internet: 11%.
  • Half of the not nephrologists doctors sensitized.
  • Impact near the concerned ministry (official support of the campaign with also many institutions partners like the INPES).
  • More than 100.000 French detected through a large operation of national tracking.
  • 13% of the questioned people intended to speak about the second Semaine Nationale du Rein, that is to say 6.090.107 people, or 1 French out of 10.
  • 40% of them decided to watch their kidneys, that is to say 2,4 millions French people who decided to watch their kidneys following the operation.
  • 2005: 114 repercussions (2006: 298 press repercussions (including 25% in the audio-visual media).