In 2004, the SNCF invented a new way of travelling while launching iDTGV, an innovator concept which makes it possible to enjoy journeys according to one’s mood and desire. With the menu, two personalized environments (iDzap or iDzen), selected destinations, advantageous tariffs and a "100% Internet" offer.

Wellcom proposes:

• Developing the reflex IDTGV for the targeted destination.
• Developing the offer, the services, the events.
• Facilitating new partnerships.
• Beyond a perception of low cost, optimizing the visibility of differentiating aspects of iDTGV: environments of journey, 100% Web concept.

Wellcom provides:

• Developing an innovating and shifted tone of communication.
• Developing nice corporate surroundings.
• Asserting its image of quality and its singularity.
• Arousing the interest on the company, its strategy, its prospects… by making the services and the value of the concept credible through a regular presence in the press
• PR campaign.
• 8 press conferences.
• A press journey in Cannes.
• Organization of an event on board: iDTGV/Pro Soccer Evolution tournament.
• One-to-one interviews

Results:

• 688 media repercussions (including 375 articles, 216 on line articles and 97 repercussions in the audio-visual media).
• 98% of positive repercussions (2% negative ones due to a SNCF strike…).
• 5% of the repercussions mention aspect against low cost (versus 40% the previous year: objective achieved).
• A strong visibility in the audio-visual media.