Paris Air Show : the Aeronautics and space international Shows, called le Salon du Bourget, organize from June 15th to 22nd the 45th edition of the International Aeronautics and Space Show, which gathers all the activities linked to the aircraft and space industries.

The show brought around 2.000 exhibitors in 2000 (including 70% foreigners), 185.539 main stream visitors, 121.119 professional visitors and more than 4.000 journalists. This show is widely leader on its market.

For this edition, the SIAE wanted to establish the leader’s reputation of the show and to federate the exhibitors and to conquest new ones, by implementing a new organization in terms of nomenclature, services and communication/marketing.

Further to this motivation and international dimension, the SIAE have also chosen a new signature for the 2003 edition, Le Salon du Bourget, which now is: PARIS AIR SHOW le Bourget.

Wellcom proposes:

• To communicate on new products for the 2003 edition.
• To provide mediatization at an international level.
• To provide communication towards exhibitors, professional and main stream visitors.
• To have the success visibility.

Wellcom provides:

• Press release to notice the Paris Air Show le Bourget - November/December 2002.
• Planning press release - January / February 2003.
• Press kit - March 2003.
• Launch'press conferences - March 2003
  • March 4th 2003: press conference in Paris (62 journalists).
  • March 18th 2003: press conference in London (12 journalists).
  • March 25th 2003: press conference in Berlin (13 journalists).
• Press appointments before the show.
• Press support for the exhibitors who asked for.
• Put forward the small and medium-sized businesses' French pavilion: pro-active reaction depending on the currents affairs: denial of the United States boycott on the show.
• To implement media partnerships.
• Spreading of the show’s current affairs information, management and follow-up in 48 countries.