Global group of diversified technologies, 3M works every day to develop solutions that make life easier. With almost 70 000 employees, 3M serves customers in 6 major areas: retail and office; health, industry and transport, signalisation, graphic communication and optical systems; electronics and telecommunications; security and protection.
As a major player among the leaders in European logistics, taken by Platinum Equity (U.S. funds), Hays Logistics (more than 15,000 employees) becomes ACR Logistics and needs to develop its new identity and new perimeter at the European level.
Lafarge Refractories must abandon its brand and merge with its main competitor. A daunting challenge: to reassure its various internal and external audiences in 70 countries.
As an industrial of PVC extrusion oriented on the building professionals market (BtoB), VEKA considers the opportunity to address the individuals (BtoC).
Leader on the French market for industrial pumps and considered as a leading global manufacturer of pumps and sophisticated equipment for fluid management, PCM is present on the food, industrial (chemical, environmental, engineering, new energy), and oil markets.
As a subsidiary of the Swedish group Securitas AB, Securitas France – a private security leader in France – wants to develop a corporate communication face to a deficit and the devaluation of the sector’s image related to both the lack of knowledge of business and certain abuses in the sector.
Following the separation of its consulting and audit activities, the Deloitte & Touche legal and fiscal department changed its name in TAJ. This law firm, part of the Top 10, counts over 350 professionals with 6 offices in districts specialized in business law and taxation. The new name was an opportunity to reinforce the achievements and reaffirm its specificities on a struggled market.
As a specialist in solutions for ground transportation and logistics across Europe, TRANSALLIANCE gathers over 60 companies spread throughout the territory, but has a poor reputation within its targets.
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Specialized in linens (especially bed linen), the Anne de Solène mark, which combines tradition and romance, has been a guarantee of prestige for 40 years. Positioned in the premium segment, the brand targets high level customers, predominantly female, high-class and careful to the refinement of their home.
As part of its new development strategy and to expand its market presence, Banque Sanpaolo communicates for the first time in France.
As a cotton bed linen recognized quality label, Cotonflor (held by the largest textile industry in northern France) wants to reposition itself as a collective mark and display its ambitions as reference brand alongside distributor’s brands in a context of tougher international competition.
Laboratoires Lehning produce homeopathic medicines, herbal and phyto-cosmetic specialties. The specificity of Lehning: the ethics of natural health and formulations involving only natural ingredients.
Beyond its role of pharmaceutical distributor, OCP must be also perceived legitimate on its distribution business, its new offerings, and more generally, demonstrate its value-added, from laboratories to pharmacies.
Prosodie implements IT architectures rooted in a fundamental current issue: the information flow management.
Through its consulting collaborative approach, Steria delivers services that rely on new technologies and enable administrations and companies to improve their efficiency and profitability.
As a subsidiary of Thales, Thales Secure Solutions supports the safety of IT systems and maintains their level of security. Its ambition is to become the European leader in security IT systems.
For 20 years, VEKA innovates and helps to reveal the aesthetic and functional potential of PVC windows. Since 1986, VEKA is accompanied by Wellcom and has become the leading BtoB player, then the conqueror of the BtoC market.
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