Digital communication
4 vectors for digital communication
Increase the visibility of your brand, your website traffic, promote your image, increase your sales, and defend your reputation... Wellcom Digital offers online strategies organized around five vectors that contribute to building an ecosystem in a real relational logic: Net Influence® (opinions), Net Marketing® (image), Net Identity® (website creation), Net Linking® (visibility, SEO).
Manage the reputation of a brand and create the commitment of and with the audiences, working on communities, blogs and social media. Key indicator: the level of commitment. Online watch (Welltrack®), creative and interactive communication among influencers, community management, and use of social networking tools (Facebook, Twitter, blogs, forums, wikis, online newsrooms, etc.).
Strategy and means to create and optimize the digital presence on social media targeting visibility, image, animation of audiences, conquests or loyalty. Key: all indicators of visibility and ROI (see the guide "Social Media" published by the agency with the support of the Ecco network).
Strategy and means to create an interactive experience and build a lasting relationship with the public while working on the « brand content ». Key indicator: the time spent with the brand or in relations.
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Strategy and resources used to develop brand awareness: generated traffic, members acquired, sales, etc. with an objective of branding or ROI (conquest and retention) while leveraging all media. Key indicator: the marketing indicator.
Generate traffic to the website of the brand in particular by increasing the volume of incoming links through actions (SEO) and actions on Social Media (SMO). Key indicator: the page rank.
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