Wellcom Institute (Media training)

 

Media training

This seminar helps you to optimise relations with the press:

  • By teaching you how to behave during an interview,
  • By understanding the press and how it operates,
  • By organising your talking points and key messages,
  • By answering questions and following your talking points,
  • By spotting and avoiding trick questions,
  • And by explaining other tips and tricks.

Media training enables you to establish key messages for an interview.

All our trainers are highly skilled in business and the media, and are experts in communications and/or journalism.

Their experience, listening skills and teaching abilities will help you improve your contact with the media.

Training includes upstream preparation (expression of expectations, briefing and supervision of the trainer by a Wellcom staff member).

PR awareness

Having a good press relations department is essential, but the internal involvement of your co-workers (CEOs, managers or staff members who might be in touch with media) contribute significantly to its effectiveness. That’s why we have developed a PR to help you:

  • Understand the impact of PR to company spokespersons;
  • Learn how the media operates and its objectives and expectations to help you position your company a s a source of quality information;
  • Introduce and train spokespersons in how to speak to journalists.

Mastering the Internet for PR

This training enables your communications staff to integrate the Internet into their PR strategies. They will learn how to use the Internet for PR and how to administer and manage an online pressroom.

It introduces the press officers to the expectations of journalists in term of access and reception of the information via the Internet.

This training is designed for PR managers and/or communication officers.

All our trainers have an expertise in communications and the Internet.

Their experience, listening skills and teaching abilities will enable you to structure your on-line communication.

All the trainings include and require upstream preparation (expression of expectations, briefing and supervision of the trainer by a Wellcom staff member).