Public relations

Neither customers nor employees, there are audiences close to your company that are involved and/or potentially concerned by its development. Regardless of its size or areas of expertise, your company, your organisation is part of a larger network.
This network is made up partners whose participation is essential. They contribute to helping your organisation be understood and appreciated, defending its status within its field and developing new business.
The network includes the world of finance, when you want to take your company public, and shareholders, when raising capital. And don’t forget retailers, trade associations, thought leaders. These are just a few of the audiences we can target through public relations to generate a new dynamic for your organisation. Our work can help build confidence in your company and influence decision makers whose opinion may have an effect on your activities.
So whether it’s connecting with decision makers or energising a network of distributors, Wellcom knows how to create solutions that start conversations and get attention.

Unite within the company

Media are no longer enough: adhesion is through listening and communication. This leads to the development of specific programs built around the values identified and developed jointly.
These programs should be integrated into the overall communication strategy, which is to state the project, the values and the corporate culture beside its drivers.
At a time when every company is already - or becomes – a services company, men and women build up its first capital. More: everyone, at its level, is a spokesman for the company. Whatever event or continuous communication programs, Wellcom releases energy and brings more involvement to any implemented motive. There’s no universal or inbox solution: the realities are as varied as the responses given by the agency.

Persuade business customers

The producing company is for the client company. Merits of a technology choice, power of innovation, profitability of a good or service ... This is to convince a limited but warned public. But also, beyond the simple argument, asserting its difference.
With an equal quality, the image that reinforces and enhances shall be decisive.
It determines the choice of a product or a service. Industry, new technologies, services, tourism... or consumer: the intervention of Wellcom is primarily customized.
From an overall consideration, Wellcom develops communications plans, provides appropriate resources, initiates actions and organizes dialogue collusion between the company and its customers. In collaboration with management teams of companies that live their communication in the vicinity. And appreciate the results.

Involve the media

Opinion leaders and influencers, journalists off or online enjoy an unquestioned audience. They are the ones who put the information and, to a large extent, shape public opinion. Wellcom is developing programs to media relations that generate, amplify and qualify visibility: actions that install in-depth long-term media in a circle by uniting a network of significant journalists. As a real strategic advantage, the knowledge of the media as well as their methods of writing makes the difference. This experiment is completed, in terms of tools, by a systematic monitoring of schedules and editorial development of specific expertise on the radio and TV media. Conferences, roundtables or interviews with journalists: many scenarios that need to be consistently successful.
From selecting the information to the development of a dissemination strategy, from training leaders to effectively speaking, until the creation of events intended to mobilize the press and establish ongoing communication with the media.

Conquer the general public

General public, mainstream media: if advertising is in itself a powerful tool of communication, often unavoidable, on or offline public relations orchestrated strategically provide unparalleled results. We must thus consider communication tools that create or exploit any event likely to stimulate the public. The event, which reinforces the image capital, the idea of launching a product, program impact on social media and e-reputation, communications plans that, by dint of discipline and time, inflect an idea received... Causing these opportunities and developing these events is also a privileged expression field of Wellcom, which is a pure player.
Intersport, to develop its own brands, support its brand and its affiliated stores and support its corporate image, has chosen a strategy and a comprehensive media relations proposed by the agency.

• Sponsoring a sporting event for a brand with high visibility.
• Imagine a school competition for a toymaker.
• Create a literary prize for a reputed computer brand.
• Sponsor of Guide Dogs for a major veterinarian brand.

Strategically managed, public relations act like the microsurgery tools to the power of the laser.