TV-Radio

In the heart of the news cycle

Interviews, on-site reports, studio appearances, columns, quotes. Even a small amount of positive broadcast coverage can have an immediate impact. It can raise awareness in real-time and have maximum influence on your target audiences (customers, prospects, shareholders, partners and employees).

In the same way, negative coverage can create or amplify an unprecedented crisis. That’s why you need to be ready to act and react to today’s non-stop news cycle.

Dedicated team

Wellcom has a dedicated and experienced team of broadcast media specialists. They can work in conjunction with Wellcom’s PR department or directly with your company’s PR team to raise your visibility on TV and radio.

• Advise and accompany your interaction with broadcast media outlets, either as part of a long-term relationship or a short-term mission
• Optimise and guide your communications using dedicated tools and processes
• Create long-lasting links between your organisation and key media and journalists
• Identify coverage opportunities
• Defend your reputation

Special expertise

Broadcast media are demanding when it comes to image (locations, visuals). They also expect you to have experienced spokespersons, tangible examples, strong numbers and customer testimonials. That’s why you need a dedicated team to handle relations with broadcast journalists.

They are on tight deadlines. You can be contacted at noon for a segment on that day’s evening news. You need to be ready to seize these opportunities.

But in addition to being ready and being available, it’s advisable to play a proactive role in the news cycle, even create your own event, as long as you take into account the objectives and constraints of the journalists.

Dedicated tools

• Broadcast pushes: set appearances, reports and informal meetings.
• Spokesperson kit, TV/Radio kit, new alerts, etc
• Background studies for a sector or a subject, to understand the perceptions of broadcast journalists, anticipate trends and guide communications.