In a nutshell
Dear partner and friend,
It is no coincidence that, according to the Wellcom International Index of corporate values, nearly one out of three companies claims innovation among its top values. Whether it refers to a “pioneering spirit”, “inventive” or even “revolutionary,” the pilot value is now ranked first both in France and abroad (the International Index of corporate values studies the values of more than 4000 companies over 14 countries).
Innovation is a conquest value advocated by companies aiming to draw a distinction, based on both their internal resources (by promoting the initiative) and external ones, in order for the companies to evolve constantly and lead the market.
The history of capitalism is also marked by this journey in which innovation has to create new development to lead to growth but that doesn’t prevent from obstacles that can be philosophical (first sense of the word) or simply cultural. An assessment that wouldn’t be contradicted neither by the B & B Hotels Group whose case study is shared below, nor by Luc Ferry, former minister of Education and pundit interviewed in our previous national newsletter regarding the “destructive innovation”. A relevant idea that echoes Schumpeter’s concept of “creative destruction”, whose issues and limits imposed by our culture have to be understood.
As for me, I wish you an enthusiastic innovation!
June’s Agency News
Wellcom elected French Consultancy of the year 2015
The 2015 EMEA Sabre awards ceremony took place in London on 19 May. During the ceremony Paul Holmes announced the 2015 EMEA PR Consultancies of the Year.
This recognition is the result of an exhaustive research process involving more than 150 submissions and 100 face-to-face meetings with the best PR firms across the region.
Wellcom has been elected French consultancy of the year !
We are very proud of this distinction, which highlights the quality of our actions and the professionalism of our team.
On a preempted market by many players with a lot of expertise, we are particularly honored that our overall approach is recognized by Paul Holmes and the Sabre awards.
Wellcom’s New clients – June 2015
|Bristol-Myers Squibb||Global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines to patients with serious diseases.|
|CGI||Canadian group providing services dedicated to Information and Communication technologies as well as management of business processes.|
|CHNC||Information and Documentation platform of the unconventional hydrocarbons Center.|
|DESKOPOLITAN||Innovative solution of accomodations for companies.|
|EA GAMES||American developer, marketer, publisher and distributor of video game.|
|HOMETOGO||Comparison website dedicated to seasonal housing.|
|HUTCHINSON||Manufacturer and marketer of products derived from rubber and dedicated to automotive, aerospace and rail industries.|
|LAFARGE||Global leader in building materials.|
|LA FOURCHETTE||Comparison website dedicated to restaurants; belongs to TripAdvisor.|
|LABORATOIRE DE LA MOBILITE INCLUSIVE||Laboratory involving the major actors of mobility – private, public and civil society – to analyze the difficulties faced by the most vulnerable publics and to propose solutions.|
|OEMS SERVICES||Major player in Component Support for airlines.|
|SCUTUM||European actor of security and safety providing solutions of electronic protections.|
|SOPREMA||Specialist of waterproofing, roofing and insulation systems across the world.|
|THE ECONOMIST||Authoritative weekly newspaper focusing on international politics and business news and opinion.|
|XENTECH||XenTech is an innovative biotechnology and CRO company specialized in preclinical evaluation of oncology drugs and identification of biomarkers and therapeutic targets.|
|YSTHAD||Digital Institute for studies and opinion polls.|
Wellcom’s Pundits – June 2015
The last two editions of the Wellcom’s newsletter “Wellnews” highlighted:
Stéphane Rotenberg, French TV presenter, Stéphane Rotenberg has been on stage for two decades. He animates 2 of the most popular TV shows in France : Top Chef (cooking reality show) and Pekin Express (adventure reality show). He is one of the French TV stars.
Interviewed for the Wellnews of April.
Luc Ferry, Luc Ferry is a writer, a philosopher and a renowned former Minister of Youth, National Education and Research (2002-2004). He recently published a book “The destructive innovation” (Plon, May 2014 ), which puts on center stage the economist Joseph Schumpeter , thinker of “creative destruction.” Luc Ferry’s book explains this key concept of capitalism.
Interviewed for the Wellnews of May.