Wellcom @International
December 2017

In a nutshell

December’s Edito

Pride#1 French “Soft Power”is back: After a memorable year during which France, was awarded the  Olympic games 2024, The 2023 Rugby World cup, the European banking authority’s future HQ in Paris, Two recent rankings revealed once again signs of France’s regaining influence on the international scene: consultancy firm Portland and University of South California recognized France as the most influential country in the world for the first time (before UK et USA) in their annual “Soft Power 30” report, Professor Simon Anholt and the research institute GsK also placed France at the second position behind Germany in the “Anholt-GfK Nation Brand Index”.  

Pride#2 Another trophy for Wellcom! We have been awarded “Agency of the Year” on December 11 for our Public Relations activity by the 38th Grand Prix des Agences de l’année in France. This distinction, received for the second time, rewards in particular our innovation approach in senslation®: a new way of understanding, guiding and acting through communication which combines data analysis and Artificial Intelligence.

2017 was a year of harvest and a year of beautiful perspectives. Let’s hope 2018 will be more exiting!

I wish you all wonderful holidays with your families and loved ones!

Thierry Wellhoff

Agency News

Wellcom awarded Agency of the year by Grand Prix des Agences de l’Année

twplThis week took place the “Grand Prix des Agences de l’Année”(Grand Prize for agency of the year) in Paris. We have received this distinction for our remarkable 2017 performances and our innovation approach in senslation®, Initiate more Sens (meaning) to Relation! Is there a better way to celebrate the end of the year? :o)

This award recognizes the hard and great work of our teams, it also reinforces our ambition to develop strategies giving meaning to the relationship between companies, their brands and their publics.

Created in 1979, Grand Prix des Agences de l’Année distinguishes every year best communication firms on the basis of a study carried out, applying the following criteria: (I) year-on year progression of gross margin and revenue, (II) gain of new clients and budgets, client’s loyalty and (III) creativity demonstrated during other competitions. Based on a database of agency references of French market and updated every year, this study is supervised by a commission of independent experts of the communication sector in France.

Together with the two trophies in the last “Grand Prix des Stratégies de Communication 2017”(“RSI Barometer Influence campaign“#HERETOCREATE – Adidas“) and another two wins in “Top Com for PR campaigns” (“#HERETOCREATE – Adidas“, “40 years and not wrinkled – Playmobil”), this new award is the proof our creative and innovative work throughout the year!

adidas rsi 40ans
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New clients december 2017

Peer-to-peer money transfer service
Decentralized Blockchain Auctions in Real Time
 mutuelle générale
La Mutuelle Générale
Mutual insurance
Interim agency
Pumps and related services supplier
Mobile bank
Electrical systems
Transport operator
Petite ceinture (SNCF project)
Urban circular railway project

Agency News

Wellcom enters the area of “In Senslation®” with new advertisements

In senslation© is about giving meaning, setting out a new vision.
This is a new way of thinking of the future in order to set everything in motion in a creative manner.

in senslation
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niveaIn October, Nivea has launched its latest innovation – pure skin, an electric cleaning brush for face.

Wellcom, in charge of the brand’s media relations and digital activation, has prepared an original launch of 3 phases

First, a teaser on social media with 6 influencers (lifestyle and beauty bloggers) in September, then, a second revealing phase with beauty editors and journalists during a gala dinner at the historical Richelieu library and finally, a night out for bloggers, starting with a discovery of the sewers of Paris (and the history of hygiene) followed by a party time in a houseboat on the Seine river.



essilorConvinced that age should not be a barrier to fulfill our desires and dreams, Essilor wished to launch the new Varilux ® progressive lens as an occasion to break the clichés around age, through a 100% digital campaign: Age is just a number.

At what age does one stop being young? This is the question that every visitor receives when they are connected on the digital platform to visualize video portraits of people performing unexpected activities in despite of their ages: roller blading at 75, water skiing at 65, etc.

In complement to these videos, Wellcom has orchestrated a micro-sidewalk and events in the cities of Lille and Lyon where two dancers and an incredible performer, brimming with vitality and good humor in spite of their age, have put together a superb animation and amazing performances for passers by.

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