WHY CHOOSE A GLOBAL COMMUNICATIONS AGENCY?
ADVERTISING OR PUBLIC RELATIONS?
It is the results that count.
Advertising agencies think of advertising. Nothing but advertising.
PR agencies think of PR. Always PR.
Advertising or PR? Advertising and PR.
Giving good advice means being transversal.
And we need to think audiences before thinking techniques.
ADVERTISING IS ALL ABOUT SEDUCTION.
Information is designed to convince.
Do you walk on one leg?
Hammering home messages no longer works on audiences. And the budgets are too costly.
Thinking and analyzing is more profitable.
An agency that does not combine seduction and persuasion, advertising and PR
only walks on one leg.
COMBINING PR AND MARKETING SERVICES IN A SINGLE AGENCY
EQUATES TO MULTIPLYING THE EFFICACY OF EACH.
Communication begins with the circulation of information.
Advertising talks to PR.
The PRs respond to Marketing.
Information that circulates is beneficial to all.
Information left dormant leads to ruin.
YOUR AGENCY MUST FUNCTION AS A TEAM.
Not like a queue.
Efficacy is made up of facts. Not words.
A way of working. Not a speech.
Results. Not an organization chart.
A common strategy is needed.
A queue of people has never been seen to win a match.
A BRAND IS A LIVING BEING.
To fully exist it has to seduce.
It needs to speak, express itself and know how to listen to the universe of its friends:
its clients, its shareholders, the general public and also its staff.
Transversal communication is communication where you are in direct contact with your environment.