Digital solutions are now at the centre of any communication action whether it is Marketing or Corporate and its impact on behaviors is increasingly rapid and profound. New technologies and innovative platforms, along with the social networks and the opportunities that they offer require agility and the capacity to adapt.
Digital leverage, combined with a global strategy, generates greater operationality, efficiency and consistency. But digital techniques also enable companies to evolve in a more agile manner in an environment that is seeing new paradigms. The corporate voice no longer flows in a top down direction. It is challenged and caught up in a flow of real-time information, placing the emphasis on co-construction and being demanding in terms of transparency. The influence that a brand has on its sector cannot be expected to last unless it obtains support and approval from new actors, called influencers.
Wellcom strives to propose innovative strategies to its clients, consistent solutions that guarantee optimum visibility, strong engagement to generate stronger preference and trust from the different audiences addressed through the Communication.